This was my Advertisement Campaign brief. The whole idea for this brief was to make a poster to be aware of everyday issues that still occur. I had decided to do mine on make-up companies testing on animals, in this example at the time that the poster was made I had done it on Maybelline. The whole idea of this is to contrast between women and the cat. They are wearing the same make-up however for the woman to look how she looks, the cat had to go through pain. I tried to show this off as best as I could with the cat's eye. Looking back at this poster again at a more advanced level I would be able to create the effects on the cat to be more genuine.